Airtel and Tigo, leading providers of mobile
telecommunication services in Ghana, today announced the launch of a
joint brand that will advance their commitment to providing the best
mobile and fixed telephony service and solutions to consumers and
businesses.
The talents, technologies and tactical expertise of Airtel and Tigo are now unified as AirtelTigo.
At a staff durbar where the new brand identity was revealed, the CEO of
the merged business, Roshi Motman, said the joint brand name and
identity is a natural progression following extensive customer
engagements.
“The combined name brings clarity and
simplicity and continues on the brand journey of former Airtel and Tigo.
Our new business is a combination of our strengths and positions us
perfectly to bring greater value, deeper insights, and bigger and better
solutions to all our customers”, she said.
In earnest, AirtelTigo has
started to integrate and harmonise their operations – combining
resources and services to deliver greater value to Ghanaians. The first
thematic campaign as a joint entity, “yabอปmu”, which
means ‘we’ve joined’ has kicked off and will be rolled out nationwide
to engage customers on the commitment of the of the merged business.
Under the bigger theme of ‘One big family’, AirtelTigo has
already harmonised calls from the former Airtel to Tigo and vice-versa.
Calls charges are now treated as though they are one network. Roshi
Motman, the CEO of AirtelTigo promised more exciting offers for
customers of both networks while they integrate into one network.
Source: AirtelTigoNetwork
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